The client company’s advanced technology uses massive looms, complex weaving algorithms, and sophisticated design software to create complex three-dimensional composite parts from carbon fiber or other materials. In recent years, the client has had considerable success using its technology to weave jet engine blades out of carbon fiber.
In fact, the company currently has the contract to supply all of the fan blades for the new LEAP engine being installed on every future Boeing 737, in addition to many other aerospace applications. With their future in aerospace reasonably assured, the firm’s leaders began to consider opportunities outside aerospace. Are there applications for their technology, in other domains? Which of these domains should they pursue, if any, and what would it take to succeed there? These were they questions faced as they were developing their future strategy.