Concerns about its innovation pipeline led a world leading pet products company to undertake a portfolio design effort to determine the right mix of new opportunities and to achieve an improved opportunity portfolio that was a fit with the company’s priorities and culture. They had a robust portfolio of over 100 projects, but felt that it may not stretch the company enough.
Inovo led an effort to analyze the existing portfolio using advanced innovation metrics and to gather the multiple perspectives of a large internal ‘crowd’ to determine what the portfolio should look like (i.e. how it should be segmented). This efforts revealed key portfolio gaps that the company is undertaking initiatives to fill.