The innovation council of a world-leading food company chartered a new initiative to find transformative business opportunities enabled by biotechnology platforms. The team was chartered to seek out opportunities at the confluence of existing divisional business units.

In the past, the company’s multi-billion dollar business divisions struggled with opportunities that spanned business units. Biotechnology had become a major strategic focus for the company and leadership realized that a strong biotech competency required development of cross-BU platforms.

By the Numbers

Together, we produced the following outcomes

What We Did Together

This was a major corporate initiative for the client. They assigned 12 people (including the program manager) to work on this project. Inovo had three people assigned to the project. Together they did the following:

  • Utilized Inovo’s iterative deepening learning methodology to take the 15-member team through a complete opportunity discovery journey
  • Undertook broad biotech ecosystem engagement to uncover deep knowledge and unique insights
  • Used portfolio design tools to reduce 70 opportunity concepts to 12 winners.

The Outcome

The entire project took place over seven (7) months (1.5 months Domaining and 5.5 months Discovery) and resulted in the following:

  • Identified 10 strategic domains of interest which were subsequently explored for strategic opportunities.
  • Twelve opportunities were created: 3 funded immediately, 6 in discussion and 3 deemed too risky.
  • Two (2) of the platforms have been commercially launched and another four (4) are in the later stages of incubation

Celanese employed Inovo to help our Ethylene Vinyl Acetate business discover innovative opportunities for growth. We were very pleased with Inovo’s ability to validate market needs and generate solution concepts.

Jamie Beggs , Director

Celanese Corporation