The automotive division of a global Fortune 100 diversified technology and manufacturing company hired Inovo to help them identify high margin, strategic growth Opportunities outside the automotive sector.  One of the constraints was that these Opportunities should lie within their core competencies as a B2B developer and manufacturer of electromechanical products.  Our Domain for exploration was defined by the project team as “people mobility”.

By the Numbers

Together, we produced the following outcomes

What We Did Together

The joint client/Inovo team deployed the Opportunity Discovery phase of our ADOPTS™ framework for strategic innovation over a 5-month period.  We started by formally defining the boundaries and characteristics of the “people mobility” Domain.  Through our 3-stage “iterative deepening” approach to Opportunity Discovery, we identified 73 stage-one Opportunities and narrowed that to 20 stage-two Opportunities and then six stage-three Opportunities. The team gathered evidence and insights from both primary and secondary research to create and shape the Opportunities. Our online voting tools were used to canvas a large group of internal experts and leaders and gather subjective preferences.  We also assessed each Opportunity with a more objective Pugh matrix approach.

The Outcome

The six final stage-three Opportunities all fell within the boundaries of the people mobility Domain but covered a wide range of industry sectors, including automotive, transportation, healthcare, home maintenance, construction and recreational vehicles.  The client ultimately made a strategic decision to remain focused on its core business.

After working on the front end of innovation for years, we were looking for a rigorous yet flexible way to revitalize our pipeline. The Inovo approach to domain and opportunity identification was exactly what we wanted.

Deb Mills , Director of Early Stage Marketing, Science & Technology

Corning, Inc