New systematic approaches exist to improve our odds of getting from concept to market success while minimizing risk along the way. This white paper explores two such systematic approaches in detail, Test & Learn and Inovo’s adaptation of Test & Learn, the Demand-Design Tango™. It shares several pitfalls in applying Test & Learn to strategic innovation in large companies, referred to as “internal startups,” and shows how the Demand-Design Tango™ can help avoid them.
Read this Inovo white paper to learn more.
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