Incubation – Experimenting Your Way to New Business Success

Incubation is a key phase in a Strategic Innovation System. It takes a different approach than New Product Development (NPD) processes based on stage-gate methods. It requires an approach that is necessary for a company to be successful in creating breakthrough, transformational opportunities.

A company that is good at incubating new businesses is one that will thrive in the world we are living in where every industry, market and technology is transforming before our eyes.

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