Using Experts in Innovation – A New Inovo Whitepaper

Ever wonder how experts, expertise and specialized knowledge fits into the process of  innovation? People often misuse expertise and expect it to inspire creativity and  innovative concepts. Companies  have a tendency to rely on experts for the wrong things and in the wrong ways. Expertise does have a critical place in the innovation process, but relying on experts to come up with successful, strategic opportunities is a recipe for failure. Learn how and when to use experts to help you innovate. In this white paper, Inovo presents a clear, tactical approach to using expertise to help innovate without being lead astray.

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