Dual-path Strategy

A presentation given at the Innov8rs Unconference

It is no secret that most business strategies today are more like operating plans. They are preoccupied with the core business; relate to the current competitive landscape; rarely look beyond 2-3 years out; have a company-centric inside-out perspective; and tend to be analytical, numbers-focused exercises. And that is OK!!

Large companies need a precise today-for-today strategic plan to make sure that everyone is rowing in the same direction. But they also need a today-for-tomorrow strategy that focuses on core transformation AND beyond the core; looks out 3-10 years or longer; has an ecosystem-centric outside-in perspective; and imagines new types of competitors.

Welcome to dual-path strategy!  Dual-path strategy applies the mindset and tools of the innovator to open up creative possibilities and develop narratives that spark vision and commitment. This document is Inovo’s case for dual-path strategy and also contains useful frameworks and tools for anyone interested in pursuing it.

Download the slides from the talk below.

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