The Inovo Group is an innovation consulting firm helping technology-driven companies succeed at strategic innovation. We guide clients as they create surprising and potentially disruptive innovations that use technology for differentiation and competitive advantage. As we work together, clients use our proven innovation process to discover and pursue opportunities, gain new competencies and transform business models, organizations and cultures.


Some of the clients we've helped since 2001

Inovo at a Glance

At the forefront of innovation since 2001
  • Inovo develops the Iterative Deepening paradigm September 2004
  • Inovo completes its 50th client innovation project August 2008
  • The first Strategic Innovation Summit is held September 2011
  • Inovo partners with Growth Science and launches its Innovation System services November 2016

  • Inovo Technologies is formed December 2001
  • ADOPTS is created and the Opportunity Discovery service is launched March 2005
  • Inovo and DASO merge to form The Inovo Group, LLC January 2010
  • Inovo completes its 100th client project and introduces its Futuring service October 2013


Our offices:

213 South Ashley St., Suite 300
Ann Arbor, MI 48104


Parking is available in the surface lot at the northwest corner of S. Ashley St. and W. Washington St.
Our office is diagonally across the intersection on S. Ashley in the middle of the block between W. Washington and W. Liberty, on the east side of the road. The door has a sign ‘Schwaben Building 213’ and we occupy the 3rd floor.

Celanese employed Inovo to help our Ethylene Vinyl Acetate business discover innovative opportunities for growth. We were very pleased with Inovo’s ability to validate market needs and generate solution concepts.

Jamie Beggs , Director

Celanese Corporation

Company Values

Advancing innovation to make the world a better place

Embrace Discomfort


Journey not Epiphany


Opportunities not Ideas


Collective Knowledge and Creativity


Adoption Ecosystem


Mind of the Community


Uncertainty is your frenemy