On October 4, 2016, Larry Schmitt of Inovo and Thomas Thurston of Growth Science held a webinar to discuss the new offering by Inovo, the Predictive testing of Opportunities (PTO) service. This webinar answers the question ‘How can you tell if the opportunities you are working on will be successful?’. Wouldn’t you like to be able to predict the probability of success? This new PTO service enables you to do this with over twice the accuracy you now achieve. In this one-hour webinar, you will learn what the service is, how it works, and why it needs to become a critical part of your front-end innovation process.
Topics that are covered:
• The current state of predicting success and the reasons it is this way
• The technology behind PTO and its history
• Examples and cases where the PTO business analytics has been applied
• Overview of the PTO service and what it can do for you
• Open discussion and questions answered by the presenters