Tremendous transformations are occurring in the world of healthcare in the United States, and these transformations create both crisis and opportunity. One of Inovo’s Fortune 500 clients is right in the middle of these transformations – and is both affecting them and being affected by them. Realizing this, the client has embarked on a number of efforts to determine what strategic opportunities will emerge in healthcare as this fundamental transformation progresses.
The client’s corporate innovation group recently engaged Inovo to help it look at how the world is changing for health care providers and, more importantly, to discover opportunities for the client to help providers deliver the best care possible. For the client, the provider comprises not just the doctors and nurses one normally thinks of, but also all of the other professional and non-professional providers that exist. This includes patients’ family members, online communities, personal coaches, dieticians, emergency department managers, etc. who, on a regular basis, have an influence on people’s health and wellness. It is precisely the changing nature of this ecosystem that will be the source of value in the future. It is also why the future world of the healthcare provider is so hard to predict and influence.