The PTO service uses the Business Model Simulation™ (BMS) system developed by Growth Science. BMS has proven accurate on thousands of actual products and services introduced by a wide variety of companies over the past 20 years. It is currently being used by dozens of Fortune 500 companies and by Hambrecht Ventures, the top rated VC fund for the past 10 years, to evaluate every deal they make.
Growth Science was founded in 2008 to provide a home for the research and development of the analytics engine developed by Thomas Thurston based on research he started in 2006 when Thomas was working for Intel and started investigating their growth investments to discern patterns that could predict business survival or failure. After Intel, Thomas went to work with Clayton Christensen at Harvard to pursue his research and further develop the algorithms that are the basis for the current system.
The Growth Science Analytics Engine has been tested and validated on over 3,500 documented predictions and has Guided >$2B investments by Fortune 500 firms. More information on Growth Science, Thomas Thurston and the Business Model Simulation system and technology can be found on their web-site.