Strategic Innovation Principles

Our mission is to help others Own the UnknownTM.

During the past decade, we have learned many important lessons about what matters — and what doesn’t — when one is pursuing strategic innovation. Here are a handful of the key insights we have gained, which we apply daily as we roll up our sleeves and work alongside our clients:

OPPORTUNITIES

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The objective of strategic innovation is opportunities, which start from current and emerging needs and desires and encompass both the proposed solution (offering) and its related business model.

JOURNEY
NOT
EPIPHANY

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Strategic innovation is a learning and thinking journey in pursuit of demand and design insights, which are discovered over time and inform the creation of strategic opportunities.

COLLECTIVE
CREATIVITY

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Individual creativity is helpful but not sufficient for strategic innovation; collective creativity arises from the mingling of diverse perspectives, experiences, and knowledge.

ADOPTION
COMMUNITY

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For strategic innovation, the customer is important but you must look to the broader adoption community for enabling demand and design insights.

VOICE
OF THE
CROWD

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It is important to seek and listen to the voice of the internal crowd to expose established customs, norms and behaviors that limit possibility.

EMBRACE
DISCOMFORT

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Strategic innovation, by definition, pushes on the company’s perceived and established boundaries.  This causes discomfort, which should be embraced.

FRAMEWORK

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A monolithic ‘process’ will not work for every situation and intent; for strategic innovation, a framework of methods & tools must be customized to fit each project’s context.